If it's good for you to eat, it's good for you whatever, right?

That's the approach some of the industry's retailers are taking with the introduction of new beauty products featuring food. 

It's not a new approach by any means, but transferring specific dietary requirements into beauty products, like gluten free and vegan, is. As the consumer demand for purified products grows stronger we'll no doubt see more brands and products taking advantage of this trend.

Read Mintel's blog post for more information.