It seems that everyone's talking about The Dollar Shave Club. The now Billion Dollar Shave Club. 

Dollar Shave Club is a fantastic example of flipping the consumer buying model on its head. Identifying a problem (that most of us guys just ignored) and creating a flexible, convenient solution that make morning grooming just that little more enjoyable.

Recently, Unilever recognised the potential of the business and has invested $1 billion for a share.

Read the full article on The Drum website.