DenGro

A platform for change

DenGro is reimagining how dental practices approach patient enquiries. For dental practices who are serious about growth, the Bath-based startup offers an enquiry management tool that tracks and automates the journey from enquiry to treatment conversion.

Client: DenGro
Services: Brand Development, UI, CRM

The Context

DenGro recognised an opportunity for using technology to make life simpler for dental practices. A Customer Relationship Management (CRM) system tailored to the specific needs of dental practices would not only help them capture and centralise details of potentially valuable patients from a variety of online and offline sources, it could also help track and report on staff performance.

The Work

Existing offerings on the market have met resistance from dental practices due to complex interface design. UI design and UX testing were key parts of the product development. A user-friendly interface with a simple wizard-style task flow were central to the project’s success.

The Work

Brand assets are modern, friendly and professional. Colourful and open, without crossing over the line into casual.

From a technical perspective, the platform would need to scale to handle significant business growth. That meant regular iterations. The technical team opted to build DenGro using Laravel, a framework designed to support the development of a clean, well-tested codebase.

Deliverables

Modern branding twinned with a unique user experience.

We delivered an award-winning platform. The simple-to-use tool allows hundreds of practices across the UK to organise patient leads from multiple marketing channels in one place and then set smart reminders for follow-up until the lead books treatment.

``Really good system with excellent reporting.``

Avinash Sachdev Dental Surgeon at Gentle Dental Care

The Results

£1.9m

TREATMENT CONVERSIONS A MONTH

295

PRACTICES USING DENGRO

£35.19m

Combined conversion opportunity