An intelligent, automated approach to artworking.

Designing and exporting thousands of bespoke pieces of artwork could be a lengthy, laborious task. Our technical approach and understanding enabled us to turn a potentially exhausting task into an exciting technical challenge.


Brief
Create a vast number of vouchers, each with a unique, predetermined code to supply to practices across Europe.

Solution
On the face of it, a very straightforward artworking task. A designer simply transfers the codes from a spreadsheet into each piece of artwork and then exports. Simple, yes. Fast, no.

A conversation about the project with developers ensued and it was agreed that a bespoke script could be written that not only placed each unique discount code in to the document, but also automatically generated the artwork ready to send to the practice.

A fantastic example of how the Rally team are able to engineer technology in order to overcome simple problems.


Members of the Rally Development team 



For more information on this or any of our projects, please contact Ali Meredith on 01225 475 761.