Increasing consumer conversion by understanding the online audience.

If you're looking to increase conversion, you first need to understand your audience and their online behaviours.


Brief

Increase conversion. Make a data capture page more responsive.

Solution
Online behaviours aren't as hard to define as they used to be. Thanks to huge advances in reporting, we can very easily understand the media types that audiences prefer to consume. When it came to influencing conversion on a data capture page for a treatment aimed at 25 - 45's, Rally decided that a short video, reinforcing treatment benefits, was the right approach.

The video created a significant uplift in conversion and was later used higher up the consumer funnel, in Facebook Timeline video advertising.


The MiSmile Network Conversion Uplift Video


For more information on this or any of our projects, please contact Ali Meredith on 01225 475 761.